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Fall 2007

Commemorative DVD



Commemorative DVD

Commemorative DVD

You may be surprised to know the important role that film and video played in marketing Bobcat® compact equipment. Bobcat relied on film to illustrate what it couldn’t do with a conversation or literature piece.

Syl Melroe, the company’s first advertising manager, says the next best thing to a demonstration was showing a film. Now, you can see clips from some of the best Bobcat films and videos from the past 50 years.

A new DVD, titled “The Bobcat Film Legacy,” is now available through local Bobcat dealerships and www.bobcatstore.com. The DVD includes a show-and-tell with highlights from Melroe and Bobcat videos from the past 50 years. There is a series of 2- to 3-minute clips from favorite films and videos, and a timeline with video clips displaying the evolution of compact equipment. Get your collector’s copy today!