Bobcat Company has spent years building our brand and reputation. So when people call any old skid-steer loader by our name, they're not only wrong, they're doing a disservice to the brand that we've spent years building and you've invested in.
So please, help keep the brand strong by never using the Bobcat name as a generic term for skid-steer loaders. Only use the word “Bobcat” when referring to genuine Bobcat products. And only use our name as an adjective preceding the genuine Bobcat product you are referencing — like Bobcat skid-steer loader, Bobcat compact track loader or Bobcat mini-excavator. Doing so will ensure your Bobcat brand equipment retains the value you and the industry place on it.
Bobcat®, the Bobcat logo and the colors of the Bobcat machine are registered trademarks of Bobcat Company in the United States, European Union and various other countries. Use of the registered trademark is limited to Bobcat Company and authorized Bobcat equipment dealers.